When you think of music streaming services, the first thing that comes to mind is probably the vast libraries of music available to users. But what about the people who make those libraries possible? Playlist curators are the unsung heroes of music streaming services, and their work is essential to keeping these platforms running. In this article, we will take a closer look at what playlist curators do and why they are so important. We will also explore some of the challenges faced by this profession and discuss how it is evolving in the age of streaming.
What is the role of a playlist curator?
Playlist curators are responsible for creating and maintaining collections of songs on a given topic or theme. This can involve anything from selecting the perfect tracks for a workout playlist to compiling a list of the best new music from emerging artists. Playlist curators typically work with music streaming services like Spotify or Apple Music, although some may also work with radio stations but there the job is mostly called “music programmer‘ which is essentially the same.
Why are music curators wanted?
The role of a playlist curator has become increasingly important in recent years as streaming services have taken off. With millions of songs now available at the click of a button, these platforms need some way to help users sift through all the noise and find the tunes they’re looking for. That’s where playlist curators come in. By creating and designing different types of playlists across the most popular music streaming services for different occasions.
How do you curate playlists?
Playlist curators use their knowledge of music trends and what’s popular at the moment to put together lists of songs that will appeal to certain listener groups. For example, a playlist curator for a party-themed Spotify playlist might choose tracks with high BPMs and lots of energy, whereas someone putting together a list of songs for studying would include lo-fi or more chill out music with a bigger focus on instrumental music.
Music expertise.
Playlist curators need to have a good understanding of the music industry and what’s popular in different genres in order to create accurate playlists.
Organizational skills.
Playlist curators have to be able to keep track of hundreds or even thousands of songs, as well as the various playlist themes they’re working on. This requires excellent organizational skills. But that’s not all, they also need to be able to update these playlists on a regular basis, adding new songs and removing ones that are no longer popular.
Communication skills.
Playlist curators need to be able to communicate with the people they’re working with, whether it’s music labels, artists, or other Spotify employees. They also need to be able to understand the needs of the people who will be listening to the playlists they create.
Creativity.
Playlist curators need to be able to come up with new and innovative playlist ideas that will appeal to a wide range of listeners. They also need to be able to find new and interesting songs that fit into these playlist themes. If you are looking for inspiration, here are 4 tips to create playlists with brand identity for your company.
If you’re thinking that becoming a playlist curator is easy, think again. Playlist curators have to be able to juggle a lot of different balls, and they have to be good at what they do in order to be successful. If you think you have what it takes to become a playlist curator, then go for it! Who knows, you could end up being the next big thing in music streaming.
Where can you find curated playlists?
If you’re a Spotify user, you can find some great curated playlists under the “Browse” tab. If you’re looking for something more specific, a quick Google search will usually lead you to what you’re looking for. There are also lots of independent playlist curators out there who compile lists of songs on various topics and post them on the desired platform and or many other formats.
Do you need a curator for your playlists?
If you’re just starting out, it might be a good idea to have someone else help you with your playlist. A curator can help you with choosing the right songs, as well as giving you feedback on what’s working and what isn’t. Playlist curators can also be a great resource for finding new music. And some are able to give your playlist a new dimension full of dynamics and energy by translating them into custom mixed playlists.
Playlists for businesses.
If you’re a business owner, you might be wondering if you need a playlist curator for your Spotify account. The answer is yes! Playlist curators can help you promote your brand and get your music in front of new listeners and your potential target audience to reach connect new customers to your brand.
The bottom line.
Whether or not you need a playlist curator depends on your goals. If you’re looking to promote your brand or business, reach new listeners, or connect with new customers, a playlist curator can help you achieve those goals. Playlist curators are the unsung heroes of music streaming services and can be a valuable asset to any type of business.
If you are interested in my music curation services do not hesitate and book a consult. I would love to help you with your playlist needs.