Music Strategy
Music strategy
for your business.
Music is one of the most powerful and underutilised brand tools available to businesses. With 34+ years of professional experience, Kono helps brands develop a sonic identity that works , in venues, events and online.
Increase in customer dwell time with the right music
Milliman Research
Higher restaurant sales with matched background music
Journal of Retailing
Improved brand perception with sonic congruence
Marketing Science
Boost in employee productivity with background music
Workplace Research
Clients & Venues
Services
What's included
Sonic Branding
A complete musical identity for your brand , defined genre palette, tempo ranges, mood profiles and implementation guidelines. Your music becomes as recognisable as your logo.
Ideal for: Hotels, luxury retail, lifestyle brands, agencies
Venue Music Programming
Custom playlists and DJ mixes for physical spaces , restaurants, hotels, retail stores, spas, gyms. Structured by daypart with regular updates to keep the experience fresh.
Ideal for: Restaurants, cafés, hotels, retail, wellness venues
Event Music Direction
Complete music supervision for corporate events , from the arrival soundtrack to the closing set. Ensures every moment of your event is perfectly scored.
Ideal for: Event companies, corporate clients, festivals, product launches
Artist & Label Consulting
Industry insight from a DJ and curator with 34+ years of experience and the Dirty Disco Radio platform. Music marketing strategy, playlist pitching and release planning.
Ideal for: Independent artists, small labels, music publishers
Who I work with
Ideal for these businesses
Restaurants
Hotels
Retail Stores
Agencies
Event Companies
Boutique Brands
Process
How we work together
01
Discovery
We discuss your brand, audience, spaces and goals. I listen before I recommend.
02
Strategy
I develop a music strategy proposal , genres, structure, dayparting, implementation plan.
03
Execution
Playlists are built, mixes are created, guidelines are documented. Your sonic identity comes to life.
04
Review & Iterate
We measure results, gather feedback and refine. Music strategy is ongoing, not a one-time delivery.
Why Kono
34+ years of music knowledge, applied strategically.
Most music consultants come from either the business world (without deep music knowledge) or the music world (without strategic business insight). Kono bridges both , combining 34+ years of DJing and curation expertise with a genuine understanding of how music drives business outcomes.
As the founder and host of Dirty Disco Radio, Kono maintains an active connection to music culture, emerging trends and the global DJ and curation community. That currency of knowledge flows directly into the strategies he builds for clients.
Book a discovery call →Weekly on all platforms
Dirty Disco Radio is Kono's weekly electronic music podcast , featuring new discoveries across house, soul, jazz and beyond. It's a living demonstration of his curatorial voice and musical knowledge.
Ready to build your sonic identity?
A free 30-minute discovery call is the place to start.
